This case study showcases the collaboration between Johnstone Supply, a leading distributor of HVAC equipment, and epaCUBE, a provider of advanced pricing and analytics solutions. By combining epaCUBE’s expertise in pricing optimization with Johnstone Supply’s distribution prowess, the companies aimed to enhance pricing strategies, improve profitability, and elevate customer satisfaction. This case study delves into the challenges faced by Johnstone Supply, the joint solution implemented with epaCUBE, and the resulting benefits of price optimization.