In the highly competitive world of HVAC, personalized pricing is increasingly vital. Having a pricing strategy that caters to the specific needs of your customers is crucial to maintaining and growing your business.
That’s where customer segmentation can help. Customer segmentation means grouping customers with similar needs and buying behaviors. When done correctly, customer segmentation analyzes historical sales data and identifies the most valuable customers for your business today. It also unlocks profit opportunities.
Thankfully, the rapid-fire changes in recent years following the pandemic are slowing down. Still, pricing remains dynamic in distribution. Macroeconomic forces and intense competition continue to pressure prices, and distributors must pivot to meet changing customer demands.
https://www.hardinet.org/posts/customer-segmentation-tailoring-your-pricing-strategy?category=Marketing%20&%20Sales
